WhatsApp Privacy Policy Updated

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WhatsApp Updated Privacy Policy

WhatsApp

For the first time in four years and since being acquired by Facebook, WhatsApp today updated its terms and privacy policy to reflect some of the changes that it is planning on implementing. The updated privacy policy also highlights the new features that WhatsApp has rolled out recently including end-to-end encryption, WhatsApp calling, WhatsApp for web, and more.

Privacy Policy

The updated terms and privacy policy will allow WhatsApp to experiment with ways on how people and businesses could communicate with each other over its platform. The company had already announced earlier that it would be granting businesses access to its platform so that they can provide you relevant information about your purchase or deliveries, but it cannot do so without updating its privacy policy and terms. However, the company reiterates that it does not want to offer a spammy experience to its users and there will not be any third-party banner ads and spam inside the app.

WhatsApp also reiterates that with end-to-end encryption rolled out, all messages that you send and receive are encrypted by default and no one will be able to access or read them. This is important since the company is now coordinating with Facebook that it will allow it to track metrics related to its services and app better. Most importantly perhaps, WhatsApp will also be connecting your phone number with Facebook’s systems. This will allow Facebook to offer more relevant friend suggestions and display ads tailored to your needs. This will also allow WhatsApp to better fight spam and abuse.

For all privacy freaks out there

WhatsApp clarifies that none of your photos, media, messages and other content from WhatsApp will be shared onto Facebook. Additionally, WhatsApp is also providing an opt-out option for people who are not comfortable with the company sharing their number with Facebook. More information about this can be found here.

This move from WhatsApp is definitely going to raise a few eyebrows, but the company has made it pretty clear that it does not plan on offering a spammy experience inside its app anytime soon. It will be interesting to see how that pans out.

I have questions about the updated Terms of Service and Privacy Policy

We have updated our Terms of Service and Privacy Policy. This article should help clarify questions you have about these updates.

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Why are you updating your Terms of Service and Privacy Policy?

We are updating our Terms of Service and Privacy Policy to make them easier to understand and to reflect new WhatsApp features and services. For example, our updated Terms and Privacy Policy refer to new features such as WhatsApp Calling, WhatsApp for web and desktop, and end-to-end encryption, as well as our plans to help you communicate with businesses using our service. They also explain that we are part of the Facebook family of companies. While WhatsApp will continue to operate as a separate service from Facebook, we plan to share some information with Facebook and the Facebook family of companies that will allow us to coordinate more and improve experiences across our services and those of Facebook and the Facebook family.

Will there be ads on WhatsApp now?

We still do not allow third-party banner ads on WhatsApp.

In the future, we will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you.

We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.

What information is being shared with Facebook and the Facebook family of companies?

We plan to share some information with Facebook and the Facebook family of companies that will allow us to coordinate more, such as to fight spam and abuse, and improve experiences across our services and those of Facebook and the Facebook family. For example, once you have accepted our updated Terms and Privacy Policy, we will share some of your account information with Facebook and the Facebook family of companies, like the phone number you verified when you registered with WhatsApp, as well as the last time you used our service.

Nothing you share on WhatsApp, including your messages, photos, and account information, will be shared onto Facebook or any of the Facebook family of apps for others to see. This means, for example, although some information will be shared with Facebook (such as your phone number), that information will not be seen by other people on Facebook. In addition, when you and your contacts use the latest version of our app, your messages are end-to-end encrypted by default. When your messages are end-to-end encrypted, only the people you are messaging with can read them – not WhatsApp, Facebook, or anyone else.

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Why are you sharing information with Facebook and the Facebook family of companies?

WhatsApp is part of the Facebook family of companies, and sharing some information allows us to coordinate more and improve experiences across our services and those of Facebook and the Facebook family. For example:

  • We will be able to more accurately count unique users.
  • We can better fight spam and abuse.
  • If you are a Facebook user, you might see better friend suggestions and more relevant ads on Facebook.

Note: If you are an existing user, you can choose not to share your account information with Facebook to improve your Facebook ads and products experiences. Please see information about how and when you can make this choice.

What if I’m not a Facebook user?

Not a problem. You can keep using WhatsApp. You will not be required to create a Facebook account.

Does this mean my information will be shared onto Facebook for others to see?

Nothing you share on WhatsApp, including your messages, photos, and account information, will be shared onto Facebook or any of the Facebook family of apps for others to see. This means, for example, although some information will be shared with Facebook (such as your phone number), that information will not be seen by other people on Facebook. In addition, when you and your contacts use the latest version of our app, your messages are end-to-end encrypted by default. When your messages are end-to-end encrypted, only the people you are messaging with can read them – not WhatsApp, Facebook, or anyone else.

You can read the full text of our updated Terms of Service and Privacy Policy here.

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Edson Tan is a freelance writer who writes for mobiwoz and other technology websites. He is a graphic designer, virtual assistant and a self proclaimed traveler. He also loves to play basketball and watch GoT. Loves the lakers a lot.